Clear Channel Outdoor engaged SJI to refresh their brand, and position them as the clear leader in out-of-home media. The new logo updates CCO's corporate heritage with a bolder, modern look and feel, while the new tagline 'Out Works' reinforces the core benefit of this game-changing medium.
A new graphic branding system was created and applied to multiple sales and promotional materials. The sizzle brochure, shown here, clearly communicates Clear Channel Outdoor's extensive resources and technological advancements.
Portable pull-up banners, featuring headlines that play off the new tagline, help turn sales conferences into branded events.
A new graphic tool kit was developed, including color and font palettes, out-of-home media imagery, and branded backgrounds.
A video, featuring the firm's superior digital capabilities, was produced for sales presentations and other uses. (Click image at right to see a partial clip.)
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