SJI recently completed a campaign for HBO GO, the premium network's 'TV Everywhere' broadband video portal.
The campaign promotes HBO GO on Verizon FiOS, with clever headlines referencing HBO’s popular original series to generate excitement about the service.
The campaign included online banners, out-of-home and ads in daily and weekly publications.
SJI also developed and produced an on-air spot to promote the partnership of HBO and Verizon FiOS.
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