SJI recently completed a multi-platform advertising campaign for the launch of 'Dinosaur Train,' a new PBS KIDS® show from The Jim Henson Company.
SJI created introductory advertising, using the main characters and the show's rich environment, to invite moms and kids to tune in for adventure and discovery.
The campaign included a series of engaging animated banners featuring Buddy, the show's playful and inquisitive main character.
Unique out-of-home placement included the takeover of train rides at Six Flags Theme Parks, along with ride height indicators and posters placed throughout the park.
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