SJI Associates recently completed a branding campaign for TripAdvisor, the world's largest online travel site. The campaign's objectives were to raise awareness, educate and drive traffic to the site.
SJI developed the concept of 'Find' with a graphic roll-over menu that immediately reinforces TripAdvisor as on online resource.
The headlines clearly feature TripAdvisor's benefits to its audience, whether consumers, trade, or potential employees.
The creative is designed to work across multiple platforms.
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