The meltdowns, confrontations, and shocking revelations of Bridezillas are taking the city by storm, with a huge out of home campaign created by SJI for WE tv. Attention-getting creative highlights the appeal of the show, with in-your-face quotes and engaging images of demanding brides.
The campaign dominated Grand Central Station with over a hundred pieces of unique creative, each more outrageous than the next.
Media was placed prominently throughout the New York and Chicago metro areas, powerfully targeting both consumers and trade while reinforcing the WE tv brand message.
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