William Greenberg Desserts, a New York City institution since 1946, recently asked SJI to update their brand.
We began by redesigning the logo, always mindful of decades of brand equity. The type was refined and then contained in a red oval that makes the name stand out boldly.
New packaging solutions feature a classic pin dot pattern, and include clear wraps, ribbons and “paint can” cookie tins to showcase the delicious products.
The new brand identity was applied to the William Greenberg website, which allows easy ordering of all the store's goodies.
The famous William Greenberg store on the Upper East Side—complete with new branding—is the perfect place to sample one (or two!) of famous Black and White cookies.
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