SJI's refreshed branding campaign for Clear Channel Outdoor features the tagline, 'OUT WORKS,' which promotes the game-changing outdoor medium. The rebrand is complemented by an updated logo that projects a high-tech quality that speaks to the firm's leadership in outdoor, while retaining the connection to its corporate heritage.
Portable pull-up banners turn sales conferences into branded events.
Trade collateral with refreshed branding clearly communicates Clear Channel Outdoor's leadership position in the out-of-home market.
The refreshed brand message is integrated into all sales tools for consistent communication of Clear Channel Outdoor's leadership in their category. Along with the PowerPoint template, SJI created a video to be embedded in sales presentations, featuring CCO's superior digital capabilities.
The new branding included graphics which showcase Clear Channel Outdoor's products and nationwide markets.
Clear Channel Outdoor's refreshed brand experience was completed with everything from placemats to branded glasses and coasters.