:30 television spot promoting the launch of HBO GO on Verizon FiOS.
:30 partnership spot for HBO and Verizon FiOS, featuring characters from HBO's hit original series.
:30 television affiliate marketing spot promoting HBO and Cinemax.
:30 television spot promoting 'Band of Brothers' on HBO On Demand, and the new HBO miniseries, 'The Pacific.'
Trade advertising campaign announcing HBO GO, a new service for watching HBO online.
Trade advertising campaign highlighting HBO's multiple product offerings – HBO HD, HBO On Demand and HBO GO.
Direct mail sizzle piece introducing HBO GO on Verizon FiOS. Each panel uses a popular HBO original series to show the effect of HBO GO on your computer.
Animated flash banner campaign for HBO HD, HBO On Demand and HBO GO.
Logo design for HBO's on demand service.
Logo design for HBO's documentary films division.
Logo design and merchandise graphics for the HBO store on Sixth Avenue and 42nd Street.
Consumer advertising for 'Curb Your Enthusiasm: The Complete First Season' on DVD.
A multi-platform trade and consumer advertising campaign for Season 6 of 'The Sopranos' on HBO.
Trade advertising announcing the return of 'The Sopranos' and 'Entourage' on HBO.
Consumer ad campaign promoting the first-time-ever showing of all six 'Star Wars' movies on Cinemax. The magazine insert featured a close-up of Darth Vader, complete with a voice chip that played Lord Vader's iconic breathing when opened.
Animated flash banner campaign for 'Star Wars' on Cinemax.
'The Pacific' Emmy 'For Your Consideration' packaging featured a 5-panel roll fold, with 10 episodes on three DVDs. The packaging featured portrait-style key art of each of the main characters, along with photography from each episode in the miniseries. 'The Pacific' received a total of 15 nominations and won eight of HBO's 25 Emmys at the awards ceremony in August.
SJI designed the 2010 HBO 'For Your Consideration' Emmy package, which is received by every voting member of the Academy for Television Arts and Sciences. The box set features a slipcase with two books containing 22 DVDs of HBO's hit series, movies, specials, documentaries and family program entries for consideration. HBO received 101 nominations and won 25 Primetime Emmys at the awards ceremony in August.
The HBO 2009 Emmy 'For Your Consideration' packaging design featured a clamshell box containing a book of DVDs hidden behind a pocket door on each side of the box. HBO received 99 nominations and won 21 Primetime Emmys in 2009—the highest of any television network.
'Sex and the City: The Complete Series' was designed as a scrapbook/photo album in a lush faux-suede pink – the signature color for Carrie & Company. Each of the six seasons is differentiated by color and graphic icons.
Playing up on the sex appeal of the hit series, this screening invite for 'Sex and the City' took the form of a window blind, inviting recipients to 'Lower your blinds because they're back for more.'
The screening invite for the series 'Oz' was designed to give the impression of being in a jail cell when the die-cut panels are opened.
Playing off the star-power of 'Entourage,' the cover of this screening invite features a die-cut star through which the cast is revealed. The large logo on the interior of the invite was foil stamped with holographic star foil.
Launch brochure for HBO Family.
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