April 2012
Wallop Your Co-Workers Facebook App
Our new customizable Facebook game has launched. Create avatars of your friends and co-workers, then wallop away!
Play today at:
http://apps.facebook.com/sjigames
GIRLS Screening Invitation
SJI designed the screening invitation for the new original series New York Magazine is calling “the Ballsiest New Show on TV”—GIRLS, only on HBO.
March 2012
A+E Networks audience videos
We recently completed audience videos for each of A+E Networks’ main channels—A&E, History, and Lifetime—clearly conveying the unique value of each audience to the ad sales community.
Infinity Licensing
SJI worked with Infinity Licensing, a licensor of youth and entertainment brands, to develop a new logo and identity. It is currently being implemented in collateral, online, and trade show booth applications.
In Focus Media Consulting
In Focus Media Consulting develops sales strategies for key clients including The Weather Channel, Rainbow Media and Current Media. Creating a target out of the “O” in “focus” graphically conveys the company’s purpose.
Leadership Exchange
SJI created the brand identity for The Leadership Exchange, an organization dedicated to cultural exchange and mentorship between students in the US and Africa.
February 2012
20th anniversary party!
SJI turned 20 in style with a jam-packed office full of music, drink, food and friends.
DOWNTON ABBEY campaign
Our consumer campaign for PBS’ hit show helped create more buzz than ever. Ratings for the Season 2 premiere doubled PBS’ usual primetime average.
A+E Networks Strategic Insights app
SJI created this multiplatform app along with the informative audience videos it features. Running on iPads and online, the app has become a valuable tool for A+E during this year’s upfront.
January 2012
Nikon Trade Show Booth at CES Las Vegas
SJI helped Nikon make a big splash at the 2012 Consumer Electronics Show. SJI designed dynamic motion graphics for LED panels integrated into the booth, along with writing, designing and producing a multimedia video wall telling “The Nikon Story”.
HBO Acquisition Campaign
SJI helped HBO ring in the new year with this on air and direct mail campaign promoting the networks’s exciting lineup of new original series.
December 2011
Happy Holidays!
THE HOLIDAYS ARE HERE! SJI's holiday promotion is ready for elf distribution! ‘Tis the season… and with news that we won the MAD LIBS pitch, we are C.E.L.E.B.R.A.T.I.N.G!!!
39 Clues Vespers vs. Cahills Book 2:
A King’s Ransom
We’re continuing our long-running creative work for Scholastic’s “The 39 Clues”, and this month marks the release of the next book in the series. Watch for it at bookstores everywhere!
November 2011
NIKON PhotoPlus Expo
SJI created the booth design and signage for the PhotoPlus Expo, one of the most important events in the photo industry. The booth was a hit at the Jacob Javits Center!
PhotoPlus Expo
New SJI website on the horizon
With a final design chosen, the production of the new SJI website is now full-speed ahead. For now, we’re in the midst of planning a 100+ shot photoshoot. Watch for the launch sometime next year!
October 2011
Nikon World
SJI just wrapped up another issue of Nikon World magazine. Nikon’s quarterly publication features new work and creative tips from some of the world’s greatest photographers.
Nikon World Magazine
TV Guide Network tagline
To help TV Guide transition from its well-known function as a guide to becoming an all-programming network, SJI created the new tagline:
ALL TV. NO GUIDE.
The new tagline is currently being rolled out in national markets.
September 2011
Boardwalk Empire premiere Invitation
SJI helped welcome back Nucky and the gang with an invitation system for the Boardwalk Empire Season 2 premiere party. The hit series returned in September.
A+E Networks ad sales video
SJI recently completed a series of trade videos to be used to open ad sales meetings, and inspire future related materials.
August 2011
SJI + PBS = OCT
With SJI-created campaigns for both “NOVA: Fabric of the Cosmos”, and “Prohibition” on the streets this month we’re feeling like it’s a very PBS October.
HBO Domestic Network Distribution
For the first HBO DND Summit, SJI designed everything from the identity to the opening welcoming video.
July 2011
Newspaper National Network Rebrand
With the transformation of the print news industry into a multi-platform delivery model, Newspaper National Network enlisted SJI to rebrand their organization, updating it with a more multimedia-friendly identity.
http://www.nnnlp.com/
HBO Bryant Park Summer Film Festival
2011 marks SJI's 10th year creating this consumer campaign for one of New York's great summer traditions.
http://www.bryantpark.org/plan-your-visit/filmfestival.html
February 2011
William Greenberg Desserts' Cookies Go Pink for a Cause
To promote breast cancer awareness, William Greenberg Desserts will donate fifty cents from their limited edition Pink-and-White cookie sales to raise $5,000 for the Greater New York affiliate of Susan G. Komen for the Cure. They also make a great Valentine's gift!
http://www.wmgreenbergdesserts.com/
SJI Designs Promotional Game for Healthy at NBCU
In our first project for NBCUniversal, SJI designed an online game for affiliates to promote Healthy Week on the networks of NBCU. The game launched in early February and we look forward to sharing it with the public soon.
Maternity Leave
Senior Art Director Jen Hurley's last day in the office is February 11, before going on maternity leave. The office pool to guess the baby's birthdate, weight and name is still wide open! We wish her all the best with the birth and look forward to adding another member to our SJI family.
January 2011
Scholastic Video Animation
SJI recently completed a teaser video for "Vespers Rising," book 11 in The 39 Clues series from Scholastic. We were very excited to have the video receive many positive comments from fans of The 39 Clues on Facebook.
SJI Games presents Wallop A Worker!
SJI Games brings you smashing online fun with Wallop A Worker! Play our game for a chance to wallop SJI designers every day of the work week.
American Express
We are pleased to announce that we are working on our first project for American Express.
PBS NOVA Making Stuff
SJI recently completed an advertising campaign for the PBS series NOVA Making Stuff with David Pogue. Check your local listings and tune in to see how this series explores the science of Making Stuff smarter, stronger, cleaner and smaller.
Baby Shower Fun
We celebrated the impending birth of Senior Art Director Jen Hurley's child with an office baby shower! We look forward to meeting Jennifer Junior soon.
December 2010
Police Athletic League Billboard
SJI was brought on board to create a branding campaign for the NYC Police Athletic League, and the first media placement for the campaign is in the middle of Times Square! We hope millions of New Yorkers will see the billboard and donate to this great organization!
SJI Holiday Gift
This year SJI is trying something new. We're inviting you to vote for your favorite wrapping paper designs! Choose your top four designs and cast your votes by December 3. Then look forward to receiving the winning wrapping paper in time to wrap your own holiday gifts!
Holiday Shopping Spree
We've started our annual holiday shopping spree. Tell us your favorite places to shop or you ideas for great holiday gifts by leaving a comment on our Facebook or Twitter page!
Happy Holidays!
We'll be lighting the menorah each night to celebrate Hanukkah, and we wish our friends happy and safe celebrations! We will also be trimming the Christmas tree and holding a Secret Santa gift exchange in the coming weeks as well to celebrate this festive time of year with our SJI family.
Staff Party
This year we're going to be celebrating the holidays with a party for staff members. It looks likely to be a night of karaoke! Sure, our staff is full of talented designers and copywriters - but can they carry a tune? Check back in late December to find out!
SJI Closing for the Holidays!
SJI will be closed on Dec. 24 for Christmas and Dec. 31 for New Year's. We wish you all a safe and happy holiday season!
November 2010
2011 HBO Emmy® Campaign
SJI has recently started working on the 2011 HBO Emmy Campaign. We're looking forward to another successful year full of nominees and Emmy statuettes for our friends at HBO!
NBC Local Media
SJI was recently awarded a project for NBC Local Media. We're excited to be working with the broadcasting network and look forward to building the relationship in the coming year.
Scholastic
We've created out first animation project for Scholastic! We're very excited about the project and look forward to sharing the animation on our site in the near future.
Happy Anniversary!
A very special wish for happiness goes to Suzy and Dan as they celebrate their wedding anniversary on November 13!
Happy Birthday!
SJI celebrated the October / November staff birthdays with an afternoon party featuring tasty snacks and beverages. Happy birthday wishes to David, Marie, Dave and Calvin!
October 2010
SJI Refreshes Online Presence
SJI just launched a new website, available on your computer, iPad and mobile device. We also have a fun new game coming soon—be on the lookout for more details to arrive in your mailbox soon!
Announcements
Congratulations to David O'Hanlon and Mark Silverstone for being named as Art Directors, and to Dave Brubaker for being named Director of On-Air Creative.
Another Pregnant Pause…
We are pleased to announce that Senior Designer Jon Lyness is expecting his first child, due in March. Congratulations to Jon and wife Elena!
LA Bound!
SJI celebrates Web Developer Tammy Magnatta with a send-off party at Stitch NYC. Tammy is moving to LA to live the glamorous life. We wish her all the best in the future!
Happy Birthday!
Best birthday wishes to SJI staff Jon and Matthew! Many happy returns of the day!
September 2010
HBO GO Video Spots
SJI created :15 second spots promoting HBO GO on Verizon FiOS. The videos ran on giant pylons at the new Meadowlands Stadium during the season-opening New York Jets game.
Clear Channel Outdoor Refreshed Branding
Clear Channel Outdoor issues a press release announcing SJI's rebrand of this leading media firm.
A Pregnant Pause…
We are pleased to announce that Senior Art Director Jen Hurley is expecting her first child, due in February. Congratulations to Jen and husband Mark!
SJI Awarded New Online Game Promotion
SJI was just awarded an online game promotion by one of the major broadcasting television networks. We're looking forward to developing the game and the client relationship!
August 2010
Boardwalk Empire
SJI designed the screening invite for Boardwalk Empire, a new series on HBO. Tune-in on Sundays, starting September 19 to watch the drama unfold.
PBS KIDS Style Guide Illustrations
SJI just completed 135 illustrations to supplement PBS KIDS style guide. Using the PBS KIDS brand look as a starting point, we were set the task of drawing at least one item for every letter of the alphabet in four main categories: animals, objects and transportation, food and nature. Thanks to PBS KIDS for allowing us to have so much fun with the illustrations!
Bored to Death…Not SJI!
SJI designed the screening invite for the new season of HBO's Bored to Death. Tune-in to HBO to watch the new series starting Sunday, September 26!
2010 Primetime Emmy® Awards
HBO was awarded 25 Primetime Emmy Awards at the ceremony in LA on August 29, 2010. HBO set a record number with 101 nominations, as well as the highest number of Emmy wins of all the television networks.
Congratulations to all our friends at HBO on this outstanding achievement!
'Into the Gauntlet'
The 39 Clues 'Book 10: Into the Gauntlet', is now available at bookstores! SJI designed and illustrated the 39 Clues logo, the book covers for all ten books in the series and game cards to help uncover the Clues. Go to www.the39clues.com to find out more about this incredible series.
To celebrate the end of summer, we decided to harness our inner cowboy/girl and buck the beast with SJI Bull Riding Night at Johnny Utah's! More photos of the fun can be viewed on our
Facebook page—be sure to 'Like' us if you haven't already!
July 2010
2010 Primetime Emmy® Nominees
Primetime Emmy® nominations have been announced—congratulations to HBO on their 101 nominations! SJI designed the 'For Your Consideration' packaging which was sent to all voting members of the Academy of Television Arts and Sciences for review of this year's program entries. A trade advertising campaign followed the package mailing, with ads running in Daily Variety, The Hollywood Reporter, The Envelope and Emmy Magazine.
The Beanie Club Program
SJI illustrated the characters and icons for Texas Children's Hospital Beanie Club program, which was named the 'Best Wellness Initiative' in Food Management magazine's 2010 Best Concept awards competition. The Beanie Club is an educational program which teaches young patients about the importance of nutrition to their health.
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